This is a branding guide for Funny Bone, a kid’s gaming app that uses humor to teach Kindergarten fundamentals.

Due to the demographic of this app, I focused on platonic forms, simple shapes, and primary and secondary colors. The colorful nature appeals to the target age group, 3-5 year olds.

I developed the word mark in Procreate and imported to Adobe Illustrator. The patterns and shapes were created in AI, and the branding guide presentation deck was designed in InDesign.